Our Design Principles

At Moli.Boli, we're parents first and foremost. We do parent things, even as we do business things. And so, while we design toys and write books... we always, always focus on three core principles (that you'll hear us bang on about ... a LOT)

1. We base everything on science. From language acquisition and developmental milestones to pedagogical best practice.

   
   

2. We weave language into culture. Our play-based experiences feel gently immersive, emotionally intuitive, and deeply personal.

   
   

3. We’re razor-focused on safety. Everything is designed in line with European EN 71 and ASTM F963 (USA) / CPSIA (USA) standards.

You'll notice we love our tldr's.

The tldr on this one is simple.

The most effective way for children to learn their parents' heritage language is through immersion, play, and sensory engagement. So we're using scientifically-backed, physically-safe ways to make that learning journey as magical and fun as any parent—or child— could wish for.